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width: 30px;" /> </a> <span>Ken Burke</span> </b> </div> </div> </div> </div> </div> </div> </div> </div> </div> <nav aria-label="breadcrumb" class="commonbreadcrumbnav"> <div class="container"> <ol class="breadcrumb commonbreadcrumb"> <li class="breadcrumb-item"><a href="/"><i class="fa fa-home"></i> Home</a></li> <li class="breadcrumb-item active" aria-current="page">Course</li> </ol> </div> </nav> <div class="container" id="MainContainer"> <div class="row mb-5"> <div class="col-md-9"> <div class="card border-0 card-shadow-light"> <div class="card-body"> <app-course-introvideo></app-course-introvideo> <div class="row" id="showSticky"> <div class="col-sm-12"> <div class="clearfix space30"></div> <h2 class="mt-1 mb-2">Course Summary</h2> <div class="preview-description text-justify"><p>Catapult your business into success by learning how to hone in on a target market and determine who your core audience is</p> <p>Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused and detailed definition of your core audience. Demographic profiling is just the start; identifying your target market should also include delving into psycho-graphic characteristics such as belief systems and lifestyle choices.</p> <p>In addition to providing starter lists of demographic and psychographic attributes that enable you to build a customer persona, this course includes tips for developing your own business-specific market characteristics, with advice specifically for B2B businesses and companies operating across international borders and cultures</p> <p>You’ll also access methods for ensuring that the target market you pinpoint is consistent with other elements of your go-to-market strategy, from acquisition marketing channels to pricing and promotions. The opportunity to apply tactics step by step in a workshop exercise empowers you to develop a target market definition unique to your business and in alignment with your startup goals.</p></div> <div class="clearfix space30"></div> <div> <h2 class="mt-1 mb-2">Who can benefit?</h2> <div class="preview-description text-justify"> <p>Any professionals</p></div> </div> <div> <h2 class="mt-1 mb-2">What you will learn?</h2> <span class="preview-description text-justify"><ol> <li>What is the “everyone trap” and why is it dangerous</li> <li>How does defining my target market impact the rest of my business plan</li> <li>What do investors look for in a target market</li> </ol></span> </div> <div> <h2 class="mt-1 mb-2">How to get certified?</h2> <div class="preview-description text-justify"><p>N/A</p></div> </div> </div> </div> <app-root> </app-root> </div> </div> </div> <div class="col-md-3 p-1"> <app-course-price-info> </app-course-price-info> </div> </div> </div> <div > <app-course-join></app-course-join> </div> <link rel="stylesheet" href="/css/course-preview-app.css" /> <script src="/js/course-preview-app.js"></script> <!-- Footer --> <footer class="page-footer text-white p-2" style="background: #152F4F;"> <!-- Copyright --> <div class="footer-copyright text-center py-3"> © Copyright 2024 <a href="https://www.guruface.com/"> GuruFace Inc.</a> </div> <!-- Copyright --> </footer> <!-- Footer --> </body> </html>